Creating inclusive content to all types of diversity is now a priority for many companies that aim to appeal to an increasingly wide audience through communication that pays more attention to everyone.
In order to create inclusive content, it is good to follow 5 basic points:
- Avoid using a bureaucratic or technical dictionary that is not understandable to everyone.
- Be explanatory without assuming that the reader already has all the information needed to understand the content of the text.
- When communicating through text it is good to use a “person-first” approach which will be more inclusive than an “identity-first” approach based only on labels (e.g. wife, father etc.)
- It is good to talk about gender and not sex.
- Specific language should be used if you want to communicate with a particular type of person.
To achieve inclusive communication, in addition to a good initial approach once you have paid attention to all the more “technical” aspects of content construction within the pages, it can be useful to ask yourself: what topics do we, as a company, deal with in our communication and which points of view are included?